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IMPERFECT

PERFECTION

This is Hadassah Cordoba, filmmaker and creative consultant

HADASSAH CORDOBA

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BONJOUR

I am Hadassah Cordoba.
An Auteur based in Versailles, France. 

I am both the creator behind the camera and the subject standing in front of it.

My purpose is to tap into the subconscious, appealing to those with sensitive hearts and complex minds. 
In every scene, in every shot, I highlight my flaws and humanity, trusting in the power of film to reveal, connect, and inspire.

My philosophy is to embrace the spirit of realism and rule-breaking experimentation, unconstrained by traditional styles,  to capture life and the human experience in its raw, unfiltered beauty.

My films portray a search for meaning amidst modern loneliness and are a testament to the belief that in the imperfection of human experience lies the perfect story. It's an invitation to explore the depths of what it means to be alive, to rediscover the essence of what it means to be truly human, in a world that too often forgets.

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Funeral Cake Club

CREATED BY: HADASSAH CORDOBA

Funeral cake is a monthly newsletter based on the concept of beautiful decay. Everything beautiful is already lost in the moment of its creation. And yet we keep creating. Through thought pieces, podcasts, essays, and curated recommendations… ours is an intimate midnight communion.

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Modern storytelling is a narrative art form that enables brands to authentically connect with their audience through humanistic, multisensory digital experiences.

LUXE OPERANDI CASE STUDY

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    The Results

    American Expats’ Youtube Channel GOES VIRAL After Partnering with Luxe Operandi

    9,900% Increase in Views ▷

    2,100% Revenue Growth $

    1,547% Boost in Engagement ⏲

    46.5% Rise in Subscribers ♔

    Our Luxury Branding Strategy Blueprint is Transforming Content Creation ♛

    1.1. My Modern Storytelling Philosophy

    In the heart of Versailles, France, where I have made my Atelier, I have crafted a groundbreaking approach to modern storytelling through my company, Luxe Operandi. My philosophy, rooted in the belief that authentic connections are forged through humanistic, multisensory digital experiences, has revolutionized the way brands engage with their audiences.

    My modern storytelling philosophy recognizes the innate human need for meaningful narratives that resonate on a deep, emotional level. In an age where attention spans are dwindling, and audiences are inundated with content, I strive to make my clients stand out by crafting stories that are not only visually captivating but also emotionally compelling.

    1.2. The Power of Storytelling in Branding

    I have always been fascinated by the power of storytelling and its integral role in the human experience. From ancient cave paintings to contemporary films, stories have the ability to transport us, evoke emotions, and forge connections. In the realm of branding, I have seen firsthand how storytelling has emerged as a potent tool for building lasting relationships with audiences.

    I believe that brands that effectively harness the power of visual, written, and interactive storytelling can create an emotional bond with their audience that transcends mere facts and features. A well-crafted story lingers in the mind long after the initial contact, fostering a sense of loyalty and engagement that traditional marketing methods struggle to achieve.

    In a world where consumers are bombarded with endless choices and competing messages, I have observed that brands that can tell authentic, relatable stories stand out from the noise. By tapping into the shared human experiences and emotions that unite us all, these brands create a sense of connection and trust that goes beyond the transactional.

    1.3. The Shift in Modern Storytelling

    However, I have also witnessed a significant shift in the landscape of storytelling in recent years. The rise of digital media has fragmented audiences and created an oversaturated market, where mediocre content is quickly drowned out. I have noticed that modern audiences have become discerning, with finely-tuned antennae that can detect insincerity and manipulation in an instant.

    To succeed in this new era, I believe that brands must recognize two fundamental shifts:

    • 1. Technology has transformed storytelling into an immersive, multisensory experience. I see digital platforms as offering unprecedented opportunities to create engaging, interactive narratives that captivate audiences on multiple levels.

    • 2. Audiences crave authenticity and human connection. I have found that they seek out brands that respect their intelligence, speak to their values, and offer genuine value beyond mere products or services.

    Navigating this new landscape requires what I believe to be a deep understanding of human needs and desires. I am convinced that brands that can identify and fulfill these needs through authentic, emotionally resonant storytelling will be the ones that thrive in the modern era.

    My modern storytelling philosophy at Luxe Operandi is a response to these shifts. By embracing the power of technology to create immersive, multisensory experiences, while never losing sight of the human element at the core of every story.

    Through this case study, I hope to provide insights into the art and science of modern storytelling and demonstrate how brands can harness its power to create authentic, meaningful connections in the digital age.

    • The Strategy
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    • The Secret

Uncover Your Brand's Essence with Our Exclusive

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Brand Archetype Quiz

Brands are like people.

Modern brands care about people.

Discover how to tell your story.

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READ THIS EVERY DAY TO HAVE A SUCCESSFUL CREATIVE BRAND

In this current age of loneliness and isolation, we yearn for real human connection but are too exhausted by the worries of the world to pursue it outside the safe comfort of our homes.

What it means to be a brand post-2020 has completely changed, yet no one is addressing this shift.

We are tired - tired of distraction, noise, complication, and saturation from a million greedy companies trying to monetize our livelihoods.

But at our core, we are human. We have hearts and souls that long for connection.

What means the most to us in this world? Experiences and cherished artifacts that evoke emotion and make us feel.

As a creative, you are a master of emotion. So how do you translate that mastery into a memorable human experience?

People want to experience something Real, Unfiltered, and Unstaged - something that feels genuinely human.


CREATIVITY IS THE ONE THING THAT CAN NOT BE COPIED OR COMMODIFIED.

We now care less about material wealth and more about personalized self-expression, cultural connection, and purpose.

Storytelling seamlessly bridges our physical and virtual worlds to create this modern reality.

People will be loyal to those who care about their humanity and align with their sense of purpose.

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SUBSTACK: FUNERAL CAKE CLUB
a digital chronicle of feminine consciousness.

I am the modern woman writer- my own documentarian, observer, and theorist, rebelling against historical silence and documenting my life precisely as I experience it.

I am always sleepy...and sometimes nauseous by Hadassah Cordoba

The stream of consciousness of a sleepy girl

Read on Substack
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BISOUS


Digital couture meets old-world artisanship


humanize your digital identity

You require more than pre-fabricated templates and recycled strategies. Your brand deserves a digital experience as original as your dream that first set you in motion.

At Luxe Operandi, our artisans meticulously design bespoke digital touch-points to match your brand's essence with precision. We focus on the details, each creation reflecting your distinct perspective.

You will witness your vision taking shape through our collaborative process, combining analytical and creative mastery. The result is a precise and imaginative digital experience.

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01

Luxe Operandi

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Services

History

Creator


THE LAST SQUARE

Digital Publication

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Read the Latest Edition of 'The LAST Square':
Where Luxury, Art, Strategy, and Technology
converge into exclusive creative
business insights.

Atelier of a Creative Consultancy

Discover our modern couture creative process

At the heart of Versailles, nestled in a quiet side street, lies a secret salon - the prestigious House of Luxe Operandi.
Behind its elegant façade is a world of luxury, artistry, and imagination, where ideas flourish into immersive, handcrafted digital experiences that engage the senses.

Our secretive atelier houses modern storytellers

and visionaries devoted to the art of digital storytelling. In an age crowded with tales, we create stories that resonate - with heart, intention, and strategic vision.

BRAND WORKBOOK

Unlock the Secrets of the Atelier: Download Our Complementary Brand workbook

At Luxe Operandi, we believe remarkable branding is an art form that resonates on a profoundly human level. Our exclusive branding worksheets grant insider access to the techniques, strategies, and knowledge our artisans use to craft bespoke brand identities.


WHAT AWAITS YOU INSIDE

 FILMS

YOUTUBE

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INSTAGRAM


FOLLOW ME


REVIEWS

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THE
CINEMA

For The Girl Who Thinks Too Much

Here lies a careful curation of films that have helped shaped my artistic perspective.The lines between art and life become exquisitely blurred as psychological horror peels back the layers of reality until identity becomes fluid… where screwball comedy taught me how humor can slice through despair…  standing in brilliant contrast to the sumptuous anguish of period dramas… the revolution begins as the French new wave lens shatters conventions and transforms the mundane into the transcendent.

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I’M

NAUSEOUS

then in floods. It rises from somewhere deep inside us - that place where creation and terror live together.  It's the sickness of seeing and being seen. Document the discomfort. Frame the fear. Let your lens capture the very things that make you want to look away - these are often the ones that need to be captured. The stories that crochet your intestines - these are the ones that need to be told. Now with trembling hand, I write that nausea lets me know I’m making something real, something true, something that speaks to the deep experience of being alive .

Nausea comes first in waves,

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LA
BIBLIOTHÈQUE

Intellectual Rigor Bound in Exquisite Prose

It is a gauzy gray afternoon in Versailles, my black tea has gone cold, my plum cake grows stale, and the raindrops pattering against the tall glass windows create a somber melody as I sit here contemplating and ruthlessly editing down the list of stories I wish to recommend to you. The purpose of this curated collection is to select books that speak to the complexity of human consciousness- ancient Greek tragedies, academic obsession, gothic romance, manuscripts that still burn with relevance. Each recommendation has been chosen not merely for its literary merit, but for its ability to articulate something essential about the female experience. 

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MY
OBSESSIONS

Autobiography as Archeology

I find myself drawn to spaces of feminine solitude and ritual… the back row of the opera house.I collect the small treasures that haunt me, the objects and memories that make up the fragments of my personality.This is not an aesthetic to be reproduced, but a way of moving through the world and embracing the sacred art of paying attention to what others overlook. Memories… the sharp edges of reality softened by time until they become something dreamy and dangerous, like dark liquor cutting through cream. Here, you are free to be exactly as you are- fragile, soft, complicated, contradictory, and completely yourself.

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FUNERAL
CAKE CLUB

A Midnight Newsletter

Funeral cake is a monthly newsletter based on the concept of beautiful decay. Everything beautiful is already lost in the moment of its creation. And yet we keep creating. Through thought pieces, podcasts, essays, and curated recommendations… ours is an intimate midnight communion.

Welcome to Funeral Cake.