image of hadassah cordoba founder of luxe operandi creative consulting

OUR STORY

1996

A LIFETIME IN THE MAKING
Running Time
HADASSAH CORDOBA
Directed By

LUXE OPERANDI

Produced By

"I am Hadassah Cordoba, creator of Luxe Operandi, the atelier of modern storytelling.

I was born in 1996 in Georgia, at the foothills of Appalachia, where the thick, humid air carried the sweet perfume of magnolias and honeysuckle.

As a child, I was consumed by boundless curiosity and imagination. I spent countless summer evenings writing by moonlight as old Hollywood songs crackled through the radio, crafting stories amid the symphony of crickets and tree frogs.

Books were my passage to times and places beyond the dense Georgian forests that hemmed in our small town. I devoured novels in several different languages insatiably, immersed in the vivid worlds they contained. I found myself enraptured by the transportive power of stories.


I discovered my love of performance early on, training obsessively with an ex-Russian Prima Ballerina. This is where the quality of perfection in imperfection was instilled in me.

This paradox is why ballerinas can dance with effortless grace while inside the pointe shoe, their toes are blistered and bleeding - anything that holds perfect beauty has an imperfect human touch to it.

Here is where I learned the precision, artistry, and dedication to craft that would come to define Luxe Operandi.

Within the intricately designed costumes and the emotional music, I witnessed beautiful stories being told to thousands of people by immersing them in a truly unique experience.


I was only twelve when I became an entrepreneur. Too young for a work permit, I taught ballet in my basement to several little girls and boys.

I then convinced the owner of a professional studio to rent to me. By the time I was sixteen, I had dozens of students.


A restless curiosity impelled me onwards past my small southern town, first to the museums and galleries of Europe, then to the colorful streets of India.

Every new sensation etched itself indelibly on my perceptive mind.

University opened up a world of fascinating subjects to me. I decided to pursue a double degree in International Business and Art History - such different fields, yet both sparked my interest.

Still compelled to learn more, I went on to design school to immerse myself in luxury brand marketing and management.

My inquisitive nature kept propelling me forward, into the human psyche, unlocking psychology's secrets, and the neural pathways of technology.

Now, I saw clearly that the career I sought could only be one of my own invention.


One rainy summer afternoon, as I was enjoying a tart tangerine and immersing myself in Plath, I decided to move to Paris, where my love for art first flourished, to establish my design atelier.

I wandered the city, absorbed in the histories coded into its streets and museums, composing in my mind. In the evenings, I would retreat to my apartment to plan and write late into the night, Vivaldi drifting through my mind, the scent of oud permeating the air, as I gazed out at the honey-lit stone streets.


When puzzling out problems, I play chess against myself, visualizing and attacking concepts from all angles across the checkered battlefield of the board.

This is where Luxe Operandi was born: an atelier blending my love of art, strategy, technology, and storytelling to craft bespoke digital experiences.

My workspace overflows with treasures—books, perfumes, photographs—each object carefully curated to spark wonder and imagination.

I believe in bringing the creative tradition of the old world back to life, infused with modern technology to make truly original works.


I infuse my work with elegance, imagination, and emotional intelligence, seeing stories everywhere.

Like the novels and ballets of my youth, I seek to immerse audiences in magical new worlds through image, motion, and sound."